The Hotel Industry has been quick to understand the new demands of the Phygital guest in order to redesign a commercial offer model that allows it to differentiate itself from the competition and generate guest loyalty.

Creating unique experiences is the way to stand out and differentiate from the competition, and this is achieved through innovation and technology, key factors to design a memorable experience for guests.

WIFI Marketing has become the perfect and inseparable ally for the hotel industry that seeks to get to know their guests better in order to deliver personalized products and services that transform into an unforgettable experience.

 Contactless experiences

The post-pandemic phygital guest has acquired new habits, and one of them is the autonomy to handle operations "without physical contact". Hotels have developed from this:

-Virtual check-in and check-out via cell phone

-New E-keys (mobile keys) managed directly from the cloud

- Enable direct communication with the hotel managers via cell phone and the Hotel App.

- Check out express from your cell phone

There is one term that is repeated at all points and that is the word "cellular". Indeed the new Phygital guest appreciates his autonomy to manage everything from his mobile device. This is where WIFI MARKETING enters the scene not only to facilitate fast, secure and efficient access to the WIFI network, but also to capture guest data, analytics and communication inside and outside the hotel with each guest in a personalized way.

Key Facts for Success 

A guest can generate thousands of pieces of data per minute while moving around the hotel. All this data can be used to make better sales and marketing decisions.

 Anticipating results, knowing the behavior of existing customers and attracting new ones are just some of the advantages that WIFI MARKETING can bring to the hotel, in addition to being able to make decisions that have a positive impact on the guest experience.

Maximize your hotel's WIFI

The guest when choosing a hotel to stay is very clear: he wants a high quality WIFI service. Whether it is a business or leisure trip, they have the need to be connected to the Internet from the place they are staying. Offering this service in your hotel, through a WIFI MARKETING solution, will allow you to increase your clientele, build customer loyalty, increase consumption in the hotel and attract guests traveling on business.

In addition, having a WIFI MARKETING solution will allow you to know the location of your customers, have a personalized communication in real time through SMS, Push Notifications, Wassaps, or Email. It will also allow you to improve your online presence and reputation, since guests will have access to instant review platforms such as tripadvisor.

Even further, imagine how valuable it would be for those who rent rooms for corporate events to have the possibility of obtaining the data of the attendees to their events as a differentiating plus, or the fascinating surprise of interacting with mobile menus in the Hotel's restaurant.

Sustainability as a differentiating element

Sustainability is one of the most current trends in tourism. The development of bed or bath linens that are made from recycled and recyclable materials are some of these trends, creating a cyclical circuit that makes maximum use of resources and produces minimum waste.

 The reduction of paper usage in the hospitality industry is a key factor, which is why offering digital platforms for magazines, newspapers, restaurant menus, etc. is so important.

It is likely that by now you are wondering how can I start implementing WIFI MARKETING? The first thing is to choose a solution that offers you a personalized support from the beginning and ensures the fulfillment of your business KPIs. In addition, a solution that understands the hotel industry and can provide value in data activation.

ARARA WIFI ANALYTICS is the #1 WIFI MARKETING business solution in Latin America with extensive experience in the hospitality industry and a unique Customer Success service that offers personalized support to achieve business objectives in record time.

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