Digital Customer Experience

Our Arara business solution includes 5 modules to digitize and build customer loyalty. Start with the base module "Arara WiFi Analytics" and then add the other complementary modules.

Wifi Analytics

WiFi welcome page, WiFi marketing, customer analytics and customer success companions!

Proximity Marketing

Send SMS in real time to your customers and interact with them while they visit your physical spaces.

TargetPro

Focus on advanced targeting with your customers on the WiFi Marketing platform.

Data Engagement

Receive customer data in real time, directly where you need it, and build customer loyalty with personal communications.

Location

Visualize the behavior of your customers in your physical spaces in the Arara Analytics dashboard.

Explore the incredible benefits

Arara offers to your

shopping mall

Get to know and retain your visitors

Increase your visitor attraction ratio, enrich your database massively and economically, collect feedback with surveys and multiply the number of communication channels.

Improve the experience of your visitors and tenants

Optimize the relationship with tenants by sharing insights and use our Heat Maps and Customer Journey tools to understand your visitors and improve their visit experience.

Make decisions based on data (Home)

Access a robust WiFi analytics dashboard, get insights about your visitors' traffic and behavior, and create marketing strategies with the support of our customer success team.

Differentiate yourself from others

Discover key information about your visitors, optimize your marketing strategy based on the data and personalize your actions in real time to differentiate yourself from the competition and dominate the market.

Activa Proximity Marketing (Home)

Send irresistible offers in real time, interact with your visitors and guarantee their return with effective Remarketing, integrating the data captured directly into your CRM or any email marketing platform.

Maximize the ROI of your digital marketing strategy (Home)

Know the traffic by zones, repetition rate and flow of your visitors' movements, and refine your digital advertising strategy by segmenting and creating audiences based on their tastes and behaviors.

Explore our resources for

Shopping Centers

BANK OF THE FUTURE: IT Innovation and Digital Channels

Discover your future in the banking industry

New Success Story: 3 Cruces Shopping Center

Discover our new Case Study with C. Comercial 3 Cruces in Uruguay

New Success Story: Plaza Central Shopping Center

Discover our new Case Study with C.Comercial Plaza Central

Sustainability, innovation and marketing strategy and wifi marketing

Sustainability, Innovation and Marketing Strategies 5.0 with Nicolàs Iribarne Director Burger King

New Smart Data Marketing Course

New Free Course! Smart Data Marketing 2.0

Increase TICKET SALES with WIFI Marketing

Tired of thinking about how to increase your sales ticket?

Welcome to CENCOSUD Colombia !

We are excited to welcome you to Team Arara!

Want to know what the Arara Experience is like at Archies Colombia?

Do you want to learn about the Arara experience at Archies Colombia?

NEW SUCCESS STORY OECHSLE PERU

Download our New Success Story with OECHSLE Peru!

What is the Arara experience like? Premium Plaza Shopping Mall/ Colombia

How do you live the Arara experience? Preimum Plaza Shopping Mall * Colombia

What is the ARARA experience at NUTRESA COLOMBIA?

What is an Arara experience with Nutresa Colombia like?

How do we help you achieve your business KPIs?

What is the value of Arara for a Shopping Center?

New Course: SMART DATA MARKETING ARARA

Access to a new ARARA COURSE on SMART DATA MARKETING for free

Masterclass: Check In and User Knowledge Strategies

Vibrant masterclass specially produced for the SHOPPING CENTER industry download it for free here

New Module: #AraraProximityMarketing

Quickly find out all about our new Arara Proximity Marketing module.

6 Reasons to do Proximity Marketing

Discover 6 compelling reasons to integrate proximity marketing into your strategy.

Why should a marketer know about Data Analytics?

A marketer who masters data analysis can make smart strategic decisions and optimize his or her marketing campaign.

New Rules of the Game for Digital Advertising 2024

Find out how the game is changing in digital advertising 2024

Have fun with our new Advertising Spot !

You will surely enjoy it a lot and you will recognize the characters ! #enchufetv

Relive our #InmersionDigital2024

Relive the best of #InmersionDigital2024.

Launch of new arara corporate identity

We refresh our image to be much closer to you!

Free Masterclass: How to make decisions based on Data?

WiFi Marketing with maximum performance and security

Download this E Book and discover 3 reasons why our ARARA Business solution guarantees total security and maximum performance.

How to make decisions based on Data?

Interview with Pablo Guzzi on how to make strategic decisions based on analytics and data.

Arara WiFi Analytics Demo

Unmissable video that explains in detail and depth how ARARA WIFI ANALYTICS works. Download the VIDEO free of charge.

WiFi Secure Landing

Wifi Marketing lands with force in airports. Having a free wifi signal in airports has become a necessity to interact with users.

Emotional Branding and Data

Interesting interview with David Castejón where we delve into how to create an emotional branding strategy based on data.

Case Study Tiendas CORONA - Colombia

Find out how we helped Tiendas Corona in Colombia to digitize their physical customers and increase their business KPIs.

Importance of corporate values in an Organization

Discover the importance of corporate values in a modern organization.

The Power of Data in Shopping Centers

Exclusive interview with Leandro Muñoz, Digital Transformation Leader at Grupo Patio, about : The Power of Data in Shopping Centers.

Customer Experience in the Mall of the Future

An interesting interview with Rodrigo Alcalde, Mallplaza's Regional Director of New Business, about: CUSTOMER EXPERIENCE IN THE MALL OF THE FUTURE

How to design a WOW strategy in Retail?

Exclusive interview with Rodrigo Fernandez, CEO Xcustomer Group, on How to design a WOW Retail Experience?

How to Turn WiFi Connections into Money?

It is important to know that there is a quick and easy way to recover 100% of your total WiFi infrastructure investment.

Close and Seductive WiFi

Proximity marketing is at its peak of seduction. Find out why everyone wants to have them.

Lights, Cameras and Action! - C. Smart Commercials

WIFI MARKETING is an essential marketing tool to capture data, "know" and "communicate" with your visitors in a segmented, personalized and real time way.

WiFi that turns you on !

Ignite the best of the ON and OFF world in the Phygital ecosystem! Create a new shopping experience that adds value to your customers' needs.

You are not alone!
A team of experts is behind you!

Cristobal Aguirre

CEO & Co-founder

Maria Gracia Injoque

People & Culture Leader

Martin Ramirez

Presales and Operations Leader

Mauricio Gonzalez

Sales manager - LATAM

Matias Car

DevOps Jr

Manuel Pineda

Chief Technology Officer

Samia Mitri

Customer Success Consultant

Ronny Medina

Developer Leader

Carla Moreno

Financial Manager

Lissett Pulgarín

Sales Executive

Edinson Bravo

Customer Project Manager