Ignite the best of the ON and OFF world in the Phygital ecosystem! Create a new shopping experience that adds value to your customers' needs. 

Customers are always connected to their smartphones while they are in the physical store. In seconds they consult the online catalog, validate references, learn more details about a product and even watch a YouTube video while they are in the store.

How can we help you make your trip memorable?

76% of customers crave physical store experiences and engagement while interacting with digital channels.

It is vital to unite the ON and OFF worlds to create a frictionless journey for our customers.

What is Retail phygital?

Create consistent and integrated Experiences across all touch points, in-store, online or in mobile apps to ensure there is no friction or disconnect.

32% of customers are willing to abandon a brand after a single bad experience.

Personalization is key. Leverage customer data, artificial intelligence and machine learning algorithms, to deliver personalized recommendations, offers and content to each customer creating a sense of exclusivity and fostering brand loyalty. 

In the omnichannel phygital ecosystem, each platform complements the others. Whether customers start their shopping journey online and then visit a physical store or vice versa, the transition is seamless and offers an integrated shopping experience.

Why is it important to your customers?

Enhanced shopping experience: Seamlessly combine the tactile experience of traditional in-store shopping with the convenience and speed of online shopping. Interact digitally with your customers while they are still in the stores by sending a real-time SMS, right on the spot. 

Personalized recommendations: Use the data to personalize and deliver unique product recommendations and offers that align with each customer's tastes and preferences.   

Use the WIFI that you already have installed in physical stores to capture real-time data and integrate it into your Loyalty portal or CRM and create personalized communication based on the segmentation of your customers (last purchase, frequency of visits, birthdays, etc.).   

‍
4.Communication in REAL TIME: Ask your customers to complete surveys, or have fun watching your latest post on ticktock, or maybe invite them to download your app, or become a member of your loyalty plan. Use communication to promote quick conversions.   

Why is it important to you?

Increased customer engagement and loyalty: By providing personalized recommendations, interactive experiences and seamless omnichannel interactions, you're going to be able to significantly boost customer engagement 

Data-driven information: You can gain valuable information about customer behavior, preferences and tastes to make smart decisions, effective marketing campaigns.

Competitive advantage: You can differentiate yourself from your competition by offering unique and personalized experiences to your customers.

How can I do it?

A WIFI MARKETING solution can capture real-time data from your physical visitors in a massive and cost-effective way.  

This data allows you to communicate with your customers inside and even outside the store through remarketing and drive interactive campaigns to contact the user with the right information at the right time, via SMS, Push Notifications, Email, or whatsapp.  

You can also integrate the data directly into the CRM or Loyalty Program to have a 360-degree view of each customer.

ARARA WIFI ANALYTICS is the #1 leading WiFi business solution in LATAM that injects phygital intelligence in retail and helps you seduce your customers with proximity marketing, all with the support of a team of WiFi Marketing and Data experts who accompany you from the beginning to achieve your business KPIs.

Are you ready for a Phygital demonstration? DOWNLOAD this FREE EBOOK

‍

‍